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4 Incredible Ways to Get Shoutouts on Instagram

Did you know that over 3.2 billion people spend more than 2 hours a day on social media? That’s more than 6,400,000,000,000 hours each day, for 365 days a year. And with its active user-base of around 16 crore, Instagram ranks as one of the best influencer marketing platform in India.

Marketers and researchers believe that no matter what your business is, you must have an Instagram account to take it further in the digital world. A world where your followers can make or break your business.

Now here’s a technique (that works!) which will help you increase your follower count and user engagement. ‘Shoutouts’. Many social media influencers often use this simple concept to go that extra mile while reaching out to their followers. You get a shoutout on Instagram, when another page tags or mentions your username (@xzy) in their posts.

You can approach an Instagram influencer marketing agency or simply follow these 4 incredible ways to get your first shoutout on Instagram:

1. S4S or Shoutout for Shoutout

Ever heard of terms such as ‘like for like’ or ‘follow to follow’, it’s the same concept, but with shoutouts. You tag and promote another page in your Posts and Instagram Stories while they do the same for you. Sounds easy, right? It actually is.

Search for accounts in your niche using hashtags. Filter out the active ones with a follower count similar to yours. Then email or DM (Direct Message) them on Instagram, and crack the deal. S4S!

2. Ask Your Followers

A shoutout from users who’ve actually used the service or product goes a long way any brand’s credibility. You can ask your followers to give you a shoutout when they post images or videos featuring your services or products.

You can also offer them a discount coupon for their next purchase from you, and take these user-generated shoutouts to the next level.

3. Free Stuff Works

Everyone likes free stuff! Instagram influencers are no exceptions. You can simply send your products as a gift to someone influential and if they like it, you might as well get a shoutout from them! They get a free product, you get some new followers. Win-win.

4. Hire the Influencers

If free products aren’t working, moreover if you have the budget, hiring social media influencers for a shoutout is always a great idea. Depending upon your marketing needs, you can target nano-influencers, micro-influencers, or celebrity-influencers. But before paying any influencer for a shoutout, don’t forget to make sure that their growth is organic.

There you have it. 4 incredible ways to get you started on your ‘Shoutout on Instagram’ journey. If you have any doubts, feel free to discuss in the comments section below. And if you like what you read, share it with your fellow Instagrammers. Happy shoutouts!

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