Influencers are the new leaders of social media. Take any of the world’s top influencers, and you’ll quickly find that each of them belongs to a certain niche, have a certain online personality, which makes them perfect influencers for the brands in that domain. Instagram influencer marketing industry is growing bigger with each new post, and that’s why ‘now’ is the high time to run your very first influencer marketing campaign.
Here are 5 quick and essential tips that’ll help you rock the top influencer platforms in India:
1. What do you want from this campaign?
If you’re clear about what you want from your influencer campaign, you can tailor it to your needs and spend your resources more effectively. This involves deciding the campaign objectives, choosing suitable platforms, and determining the KPIs (Key Performance Indicators).
2. The budget
Budget plays a vital role in the scope of any marketing campaign. Decide your budget first, before approaching influencers to promote your brand. Apart from the influencer’s payment, consider things like freebies, coupon codes, and other offers that you’ll have for both the influencers and the target audience.
3. Finding the right influencers
Now that you know what you want to achieve from your campaign, and how much you can spend on it, you can start looking for the right influencers to promote your brand. Gone are the days when paying a hefty sum and hiring some celebrity as an influencer could be the only choice.
A close market and target audience analysis will lead you to the right influencers who’d do the job well.
4. Pitching the deal
Once you’ve shortlisted potential influencers, you can start engaging with their posts. It helps if they’ve had interaction with you before you pitch. While pitching, you need to make sure all the important details such as the campaign’s objectives, posting schedule, post content, and influencer’s payment are clearly mentioned.
5. Measuring the success of your campaign
A carefully planned and executed influencer marketing campaign is successful only if it delivers the results you expected. That requires regular monitoring of various metrics and KPIs that you have already decided. These metrics go way beyond just impressions or views and provide a deeper understanding of the performance of your campaign.
You can do all this by yourself, or hire one of India’s top influencer agencies to do the job for you. Be it Tiktok influencers, Instagram influencers, or influencers on any platform for that matter, these 5 tips will guide you through the process of successfully running your first influencer marketing campaign.