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youtube influence marketing

Ever since its launch back in 2005, YouTube has grown on to become one of the most influential content sharing medium in the world. With an active user base of over 1 billion users, it only makes sense that you strive to get the best out of YouTube influence marketing platform. This is one reason why YouTube influencers have become the hot commodity in today’s marketing world.

So how do you create a successful YouTube channel? First things first, you need to have videos that people would want to watch. Ask yourself the simple question, ‘what topics do you find interesting?’ Irrespective of whom you ask this question, the most trending YouTube video themes revolve around Entertainment, Food, Gaming, Beauty and Fashion, Music, Sports, Science & Technology and Travel. Once you have the topics, it’s fairly easy to decide what the kind of videos that should go on your channel. Let’s have a look.

1.How-to videos :

If you are an expert in a field, ranging from gadgets to photography, try your hand at making how-to videos that essentially breaks down a seemingly complicated task into manageable steps. The hugely popular DIY videos are a direct offshoot of how-to videos and are one of your best chances at increasing YouTube traffic.

2. Vlogs:

Vlog, internet jargon for video blog, mostly feature a YouTube influencer recording himself on a camera talking about a niche topic that relates to his/her user base.

3. Shopping Hauls:

This is any shopaholics dream come alive. The concept is pretty simple. YouTube influencers go on a shopping spree, often fully sponsored by a brand, and give their followers a firsthand perspective of the shopping experience, packaging and the full works.

4. Product Reviews :

These are videos made by subject matter experts, who review a product, right from specifications and a detailed outline of the performance, what to expect, price and much more. Many social media influencer companies employ professionals to create reviews of their products

product review

5. Unboxing

Unboxing videos have become the first stop for users who plan on purchasing a gadget or a beauty product. These videos hand-hold users through the excitement of unboxing their favorite product.


6. Educational

The rise of self-study apps like Byju’s are a direct testimony to the influence educational videos have had on our youth. These are hugely popular and have become a preferred medium for YouTube marketing for brands.

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