The outbreak of COVID-19 not only pushed us in a health crisis globally but also changed the way we perceived our daily life and the surrounding environment. Rate of contagion and transmission patterns are enough to threaten the human ability to refrain from doing things that we were inherently doing. With social and physical distancing, […]
Social media platforms have become an inevitable part of our lives in some or other ways, and it is also acting as an astounding key-factor for organizations in their business marketing strategy. It is the best and quickest way to connect with people around the globe without considering the restrictions of boundaries. It allows you […]
We live in the age of Internet Marketing, or do we? The evolution is so fast that it’s hard to keep up. One day you are talking about Content Marketing and SEOs being the next big thing. Soon, you have hot trends like Instagram Influence Marketing and Paid Advertising staring you down. I write this […]
Two brands of cricket bats available in the market. One endorsed by Lionel Messi and the other by Sachin Tendulkar. Which one would you go for? A no-brainer, right? Let’s make it a bit more interesting then. Two brands of biriyani masalas; one endorsed by Sachin Tendulkar and the other by Sanjeev Kapoor. Which one would you choose? Sachin fans please skip this one, I would say!
The 21st century consumer is sassy. He can distinguish between a brand ambassador and a brand influencer. It takes more than traditional advertising to convince him. Businesses that are still stuck in conventional advertising will soon have the rug swept from under their feet. Advertising has come a full circle where people are quick to say no to celebrities who have nothing to do with the brand they endorse, whereas they will happily take the word of an expert, however insignificant of a celebrity he is.