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Instagram - Top Influencers

Instagram Reel Launched in India – Best Platform for Instagram Influencers

Are you an Instagram influencer or are you are an Instagram Influencer follower, in both cases, here’s some great news for you! With the recent Tiktok ban in India, many TikTok app entertainers were left hopeless. But, worry not. This ban on almost all Chinese apps in India has given the social platform a new […]

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Fashion Influencers - Top Influencers

Fashion Influencers and How They Transform The Fashion Industry?

Keeping in mind, the rage and vogue for a startup environment, almost every youngster is dreaming to start up something of his own to own the world. Though, the age of disruption should also not be forgotten. In this highly competition-driven world, it is nothing less than a wonder that the fashion industry is morphing […]

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Covid 19 - Top Influencers

COVID-19 – An Outbreak Shift To Social Media

The outbreak of COVID-19 not only pushed us in a health crisis globally but also changed the way we perceived our daily life and the surrounding environment. Rate of contagion and transmission patterns are enough to threaten the human ability to refrain from doing things that we were inherently doing. With social and physical distancing, […]

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Struggling To Create Brand Presence On Social Media: Follow These Simple Rules!

Social media platforms have become an inevitable part of our lives in some or other ways, and it is also acting as an astounding key-factor for organizations in their business marketing strategy. It is the best and quickest way to connect with people around the globe without considering the restrictions of boundaries. It allows you […]

Blog Influence Marketing Future of Influencer marketing Influence Marketing Introduction Influencer Marketing Influencer Marketing Strategies Instagram Influence Marketing Social Media Influence Marketing You Tube Influence Marketing

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Introduction to Influence Marketing

Two brands of cricket bats available in the market. One endorsed by Lionel Messi and the other by Sachin Tendulkar. Which one would you go for? A no-brainer, right? Let’s make it a bit more interesting then. Two brands of biriyani masalas; one endorsed by Sachin Tendulkar and the other by Sanjeev Kapoor. Which one would you choose? Sachin fans please skip this one, I would say!

The 21st century consumer is sassy. He can distinguish between a brand ambassador and a brand influencer. It takes more than traditional advertising to convince him. Businesses that are still stuck in conventional advertising will soon have the rug swept from under their feet. Advertising has come a full circle where people are quick to say no to celebrities who have nothing to do with the brand they endorse, whereas they will happily take the word of an expert, however insignificant of a celebrity he is.

Influence Marketing Introduction