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HOW TO INCREASE COLLABORATIONS WITH BRANDS?

HOW TO INCREASE COLLABORATIONS WITH BRANDS?

If you are an Influencer trying to carve out a space for yourself in this intensely competitive field, maybe you should considering joining the best Influencer marketing platform India. Honestly, there has never been a better time to be an Influencer considering the myriad options and the rising number of brands that are looking to collaborate with Influencers that share their passion. In today’s blog, we will explore ways to increase collaborations with brands.

1 Focus on quality, not quantity:

Gone are the days when brands would take a mere look at the number of followers or likes/comments on your profile, and decide to strike a deal. They are savvy and know all about the fake followers and bots flooding your comment section. In fact, they have exclusive tools to ascertain how ‘original’ you are. There are numerous brands out there with whom you can collaborate or join as an Influencer, provided you have an organic/verified profile history.

2 Swim against the flow a.k.a stand out:

Nobody wants to see the same posts again and again, no matter how appealing they might be. If you have it in you to be a trend-setter, to lay out a path for others to follow, trust me, brands will line up to collaborate with you.

3 Know when to say no:

This is really important. As your profile start to garner more followers, the number of collaborations with brands increases. Although you will be tempted to say yes to all invitations to collaborate, it might not be a good idea in the long run. There is a reason why your followers follow you. It is important to collaborate with brands that they can relate to. Next time you receive an invitation; think if you would want to join as a brand, whether it will add any value to your business.

All said and done, it is tremendously challenging for an Influencer to vet all these aspects before collaborating with a brand. This is where social media influencer agencies can come to their rescue. Armed with AI codes and the right tools to match brands with ideal influencers, they can be a life-saver to both parties. Most of these Influencer platforms provide in-depth analysis of the trends, quality of content, and viability of collaborating and so on. If you haven’t joined a platform yet, you might as well join one today!

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