Instagram Stories is undoubtedly one of the most powerful tools on social media to grow your brand following. Over 500 million people use Instagram Stories every day. And about a third of these Stories are from business accounts. Top influencers regularly use them for brand promotion.
Being one of the best influencer marketing platform in India, Instagram attracts brands to use Stories for marketing and to grow a loyal audience. Here’s how you can increase your brand following using Instagram Stories:
1) How-To’s and Tutorials:
The story is a sequence of images or short videos that play back-to-back. You can use this format to your advantage by posting tutorials or step-by-step how-to’s that involves your products or services.
No matter what your industry is, if your brand produces something, people will want to learn how to use it. Instagram Stories provide a great way to show them just that. Needless to say, with consistent and good content, your brand following will grow in no time.
2) Sharing User Generated Content (UGC):
Instagram being a social medium, every user posts content on the platform. When your followers post something that involves your brand, you can share it on to your Story. Sharing User Generated Content has multiple advantages.
- It reduces your cost and effort to produce a Story.
- UGC feels more credible than an advertisement.
- This kind of interaction encourages more users to post content involving your brand.
- Most importantly, you get the benefits of marketing without wasting space on your main feed.
3) Time-Sensitive Offers and Deals:
Instagram Stories last for 24 hours. That makes them great for promoting your time-sensitive offers and deals. This can create a sense of urgency among your followers and paired with a Call-to-Action button can generate sales for your brand.
4) Behind the Scenes Stories:
No matter what your brand is about, your main Instagram Feed has to have the best photos and videos you can produce. It needs to be a selection of polished media as the Feed is the face of your brand on Instagram.
But we often have a lot more content than what we can post on the Feed. That’s when Stories come handy. Consider, for example, there is an event involving your brand. You can post photos and videos of the event’s most important happenings on your Feed, while sharing more related content on Stories. It will also help to increase your audience engagement.
Now that you know how to use Instagram Stories to grow your brand following, you can do it yourself or hire a good Instagram Influencer Marketing Agency in India to do the job for you. That way, you can focus on growing your business while the agency focuses on growing your brand on Instagram.
There you have it. The tools to take your Instagram Stories to the next level. If you have any doubts, feel free to discuss in the comments section below. And if you like what you read, share it with your fellow brand accounts. Happy Instagramming!