There has never been a better time to use your YouTube influencing skills to earn money, and loads of it, from your channel. How much money are we talking about here? Well, we hope you are sitting down for this. Take your average celebrity YouTuber with, say, around 30 lakh subscribers. He walks away with a cool Rs. 17 Cr per year. Rs. 17 Crores per year! Let that sink in. That is about 1000 times the annual income of an average Indian household. So, let us dig a bit deeper and find out how to make money as a YouTube influencer.
1 Turn the ads on :
Step number one is to join the YouTube partner program. This allows users to incorporate ads into their videos, thereby giving them a wider reach. You get paid for ad placement and everybody is a winner! So can every YouTuber turn their profile into a money minting platform? Well, technically yes. But, you need to have a minimum of 1000 subscribers and over 4000 hours of watch time to get started.
2 Become an affiliate:
This is a no-brainer. You allow your videos as a landing page for advertisers to lead potential customers to their website. For this, you need to identify companies that are into affiliate marketing. You get paid every time a user clicks on a link and make a purchase. The amount you can earn and other conditions might vary from company to company.
3 Join Top influencers platform as an influencer:
Influencer marketing platforms act as a bridge between Influencer marketers and businesses that want to engage suitable influencers. This platform has evolved over the years and has become the ideal choice for both influencers and businesses.
Another sure shot way to earn money through YouTube influencer marketing is by merchandising. Once you have made a loyal fan base, you may want to create a range of personalized merchandise that can resonate with them, like T-shirts or badges or pullovers. Most fans will be happy to be identified with a funky brand.
5 Sponsorship, Endorsements, Product Placement:
When your channel has achieved a substantial follower base, you will find companies knocking on your doors trying to sponsor your channel. Larger the followers, hefty the sponsorship. Product placement is a natural extension of sponsorship, where you will craftily display the product in your videos. If instead of wearing/displaying the product directly, you recommend it, then it amounts to endorsement. Naturally, you get paid for any or all of this. A classic example of a YouTube influence marketing company in India that uses endorsement or product placement in the Indian web context is the popular FilterCopy videos where you will see subtle references of various products and services.