We live in the age of Internet Marketing, or do we? The evolution is so fast that it’s hard to keep up. One day you are talking about Content Marketing and SEOs being the next big thing. Soon, you have hot trends like Instagram Influence Marketing and Paid Advertising staring you down. I write this with the full realization that the information shared in this blog will become ‘old news’ pretty soon. Still, I find it hard not to write about the best online marketing strategy in the market today. Yes, I refer to Influencer Marketing and I will strive to give the ‘low-down’ on what it means for your business.
So what is Influencer Marketing?
It all started when marketing gurus realized that content is no longer the king, but user-generated content is. Like everything around it, content has also evolved. People, today, refuse to believe everything that appears on their computer/smartphone screens. Reassuringly enough, they are more trusting of content coming from expert users, or to put it simply, from people who know what they are talking about.
Characteristics of Influence Marketing
- Credibility– Influencers share an innate bond of trust with their followers, making it easier for them to market a product/service.
- Cost–effective– With the number of social media celebrities on the rise, you can always strike a good deal that is in line with your marketing budget.
Now, let us take a look at the types of Influencer Marketing.
Social Medial Influence Marketing: As the name suggests, this is a marketing strategy that uses social media influencers to market your brand via blogs and other social networks. Social media users find online reviews from trusted sources ‘credible’ and hence, this is a great way to market your product/service. Blog Influence Marketing and YouTube Influence Marketing are offshoots of Social Medial Influence Marketing.
Content Influence Marketing: This type of marketing entails collaboration with subject matters experts or Influencers and co-authoring content / placing brand content on the Influencer’s blog or website /using content generated by the Influencer.
Influence Marketing- Is it for your business?
Integrating Influencers into your marketing strategy is a win-win for both parties because you instantly get access to a wide target audience and the influencer benefits in that his/her association with a new brand enhances his credibility. Further, Influencers are always in sync with changing industry trends and this can immensely benefit your brand content strategy.
So, why wait? Get in touch with an Influence marketing company in India today!