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What do Brands look for in Influencers?

Influencer Tips: What do Brands look for in Influencers?

An influencer has the ability to influence potential buyers of a product or service by promoting or recommending the items on social media. As every brand wants to sell something, social media is becoming the best influencer marketing platform in India. With the emergence of new brand influencer agencies in India, it has now become more important than ever to know how to become an influencer.

First and foremost, you have to find your ‘niche’, which is basically a specialized segment of the market for a particular kind of product or service. Finding your niche is much easier than the definition. Do this simple exercise: go through your social media timeline and see if you can find a theme from your posts. Are there certain things that you are often posting about? That could be your niche. Now that you know the area where you stand better chances of being an influencer, here are two of the most important things brands look for in influencers :

Your Reach and Number of Interactions

Your Reach and Number of Interactions

The reach is what defines your type as an influencer. Are you a micro, a macro, or a mega-influencer? But more importantly, brands want to know if your followers actively interact with your posts. The average number of interactions from your community of followers is a great way to gauge your performance and potential as an influencer.

When you consistently produce creative and interesting content, more people will react, comment, and share it, and that’s when brands will know you’re the right person to work with.

Brands You’ve Worked with Before

Brands You’ve Worked with Before

Your past campaigns with other brands can provide a lot of information to the brands that are interested in working with you. As the brands are often from the same niche, they can understand the way your audience reacts to such posts. Brands also want to know if you’ve worked with a competitor brand earlier and speculate how your community could react to this new partnership. Most importantly they want to see if the previous campaign performed well.

Not just brands, but all the top influencer agencies look for these things in an influencer. At its most basic level, being an influencer boils down to maintaining an active social profile and building an image that your audience and the brands will love.

Lastly, if you like what you read, share it with your fellow marketers. Happy influencing!

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